Cancer treatment world leader calls in Fat Media to revamp its web strategy

Digital marketing agency Fat Media is working with one of the world leaders in cancer treatment to redevelop its online presence.

The agency, which has an office in Bristol, has been appointed by The Christie NHS Foundation Trust to roll out the strategy, including extensive user testing and redevelopment of its website. 

The Christie is the largest single site cancer centre in Europe, treating more than 44,000 patients a year. 

Fat Media will analyse what users really need from its site and improve engagement with stakeholders – from patients and their families to researchers, fundraisers, consultants and other staff.

The agency has completed the user experience testing, which included stakeholder engagement sessions with people involved in all different aspects of the Trust, running exercises such as empathy mapping and conducting questionnaires and focus groups.

The findings are now being applied, with Fat Media restructuring The Christie website in order to make relevant content easy to access by those who need it. The new optimised page templates created by Fat Media along with further training mean The Christie team will be able to maintain a user-friendly site with ease.

Fat Media senior account manager Zara Longhorn, pictured, said: “The Christie is an incredible organisation and it is great working with them on enhancing their online presence. 

“The user experience testing project we’ve been running is one of our largest to date, involving everything from user profiling to competitor and SWOT analyses.  

“It’s the findings and recommendations from this research which have now led to our new project with The Christie to redevelop the site.”

Lancaster-based Fat Media, which lists Typhoo, Warburtons, Lakeland, Samsung, and JD Sports among its clients, moved into Bristol just over two years ago after snapping up long-running Brislington content marketing firm Strategy Digital.

It has since relocated the office to the city centre, where it is now expanding. In total the group employs 130 people across Lancaster, Bristol and an office in London.

Last year it secured second place in the widely-respected Drum Digital Census in the 100-plus employee category, based on clients’ votes.


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