Google to headline leading analytics and conversion conference

Digital businesses from across the West of England are to get access to leading-edge advice and industry trends following the announcement that Google is to headline an analytics and conversion conference this summer.

Google will supply the keynote speaker and provide expert services at the event in Bath.

Organised by Bath-based SearchStar – one of the UK’s foremost digital media buying agencies – Analytics and Conversion: 2019 & Beyond is aimed at digital marketers who would like to understand more about their website visitors and how to drive them to convert.

The half-day conference takes place on June 28 at Bath’s Apex Hotel and will focus on the latest industry trends and innovations.

SearchStar, which was formed in 2005, manages the online advertising for some of the UK’s biggest household names, as well as many SMEs across the South West and further afield. Its services include PPC (pay-per-click), programmatic, analytics, conversion and social media advertising.

It is one of only a small number of Google Analytics Certified Partners in the UK, as well as a Premier Google Partner. It has also won multiple RAR (Recommended Agency Register) Digital Awards Winner staged by The Drum magazine.

Conference attendees can expect to learn about:

  • What the forefront of analytics looks like next year and beyond
  • How insightful analytics can be used to derive business insight and influence decision making
  • Cutting-edge conversion thought leadership and what it means for websites
  • Data-driven attribution and what it means for advertising

SearchStar analytics and conversion director Ryan Webb said: “Website platforms and analytics tools evolve at a rate that’s difficult to keep up with. As a result, we have access to more digital data than ever before.

“But this data alone is relatively meaningless; we need to extract insight from data and turn it into something actionable for businesses. As such, the potential for uncovering insight that delivers a fundamental step-change for a business has never been greater.

“Our analytics and conversion conference will focus on how businesses can use their analytics tools to derive that all-important actionable insight. And then how they can use that insight to drive more customers to convert.”

In addition to a full schedule of industry-leading speakers, delegates will have the opportunity to receive live feedback about their own websites, hear expert solutions to their own analytics and conversion challenges and watch live demos of cutting-edge analytics and conversion software.

The full schedule and tickets for the event are due to be released next month. For more information visit


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