Digital advertising podcast launched by SearchStar to highlight latest industry news
SearchStar, the Bath-based digital media buying agency, has launched a new podcast for digital advertisers.
Hosted by SearchStar managing manager Dan Fallon and marketing manager Nick Livermore, DANcast is a monthly discussion of the latest digital advertising news.
The podcast aims to be an entertaining and informative look at the latest industry news.
In the latest,second, episode Dan and Nick discuss:
- Unilever’s threat to pull out of advertising with Facebook and Google
- Google’s introduction of its own ad-blocking on Chrome
- Bing’s new audience segmentation feature
Listeners will also hear all about GDPR and how it will impact digital advertising from SerachStar’s director of conversion and analytics Ryan Webb.
As well as keeping you up to date with advertising goings on, DANcast features interviews with industry experts, as well as the tips and strategies you need to take your digital advertising to the next level.
SearchStar – one of the UK’s foremost digital media buying agencies – was formed in 2005 and manages the online advertising for some of the UK’s biggest household names, as well as many SMEs across the South West and further afield. Its services include PPC (pay-per-click), programmatic, analytics, conversion and social media advertising.
It is organising Analytics and Conversion: 2019 & Beyond, a conference aimed at digital marketers who would like to understand more about their website visitors and how to drive them to convert.
The half-day conference takes place on June 28 at Bath’s Apex Hotel and will focus on the latest industry trends and innovations.